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Originally Posted by Cashburn
I hear you on that but the primary difference here is that the owner of the 2010 Mustang has been driving and enjoying it. My thoughts were with the guys that are still in the build phase ... that's the other edge of the Kit Car sword I guess 
On a similar note we've had a rash of trade offers that include 2008 and 2009 Mustangs ... I'm sure the 5.0 next year has something to do with it. |
Tough call but what is a manufacturer to do? Stop shipments 6 months before the newest version is introduced? Recall the previous version and replace with new? This is a business and a profitable one at that. This happens with a every other consumer product that grows market share. The overwhelming majority of FFR owners doesn't give a rats ass about originality. They would keep selling kits at a pretty good clip doing nothing at all. Like any other business trying to survive in these times, if the market seems saturated, then making changes to take market share from the existing available market is a sound strategy. That's what they'll do and there is more to come.