Quote:
Originally Posted by TButtrick
Tough call but what is a manufacturer to do? Stop shipments 6 months before the newest version is introduced? Recall the previous version and replace with new? This is a business and a profitable one at that. This happens with a every other consumer product that grows market share. The overwhelming majority of FFR owners doesn't give a rats ass about originality. They would keep selling kits at a pretty good clip doing nothing at all. Like any other business trying to survive in these times, if the market seems saturated, then making changes to take market share from the existing available market is a sound strategy. That's what they'll do and there is more to come.
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Absolutely right. FFR has done very well in the market place with their current offering, perky butt and all. By making the move towards a more original looking body shape, they will be expanding their target market to now include the customers who want their replicas to look more like a Cobra, and the people who didn't care so much about originality before will still be happy.
The folks who bought the "old" FFR's knew what they were buying - if they cared deeply about the accuracy of the body shape, they would have shopped elsewhere. All that has happened with the body revision is that a whole new group of buyers whose shortlist didn't include FFR before will now be taking a second look and possibly buying a Factory Five roadster. Great move IMO.