Quote:
Originally Posted by ERA Chas
Well, although I'm the only current ERA owner, Buckley, Steve and I have attempted to do that. Lower it, change the carpet and tires but realize that the market has been telling you to reprice it. Sexy pictures and Curt Scott will only catch a fool, not a home-work studied buyer. Bill, as an experienced pro, is surely entitled to ignore that advice-but he did ask for it.
Cashburn is totally correct-wrong car to flip and worse yet, bought 'wrong' (too high) for that purpose.
If the car had: the Griffin/ERA aluminum radiator, Wilwood big front brakes, Tilton/ERA brake masters, Billboards or Avons and probably a black wool/leather interior instead of tan, the car could be considered 'good value' at 45K. The powertrain alone cannot support that ask price. The advert does not specify any of these so I conclude the car does not have these later ERA upgrades. Bill's specified a 'non-race' car aimed at the lawn chair and tour buyers-which is fine-but they've shown they'd need this kind of content at Bill's price point. I'd venture that Billboards alone would bring more interest but Bill's made clear he's not going to sink another K into an already too costly car.
In my business, we had an expression to die for: "A good out". If we bought something too high and market conditions turned against us, to free up capital and turn to a better play, we sold at a loss. The trick being to sell at the least possible loss. That was "a good out."
Bill doesn't have to listen to any of us-the market has been telling him what to do. I just don't think he can accomplish the zero loss transaction he desires-but I surely wish him luck.
Uncle Sammy taught me that "There's an ass for every seat..."
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Bill,
I'll give you my experience on selling #122 and I did that 4 years ago. I had black carpet but red seats and pockets..that caused some concern but I was willing to lower the price $1000 to get it sold. I had the 427SO with 48IDA Webers on it and I got $45 for the car. It had ALOT of the new upgrades.
ERA brake masters, Billboards, aluminum in the engine compartment, new gauges, new steering column, wheel, STAINLESS SIDE PIPES...go on and on. I even bought a new wiring harness for the engine compartment because it was dingy looking to me. I bet I put $10K into upgrades to bring it up to par for what I wanted after I bought it Your competing against much newer cars and unfortunately your going to be compared to an SPF thats probably only a year old and has 3K miles on it.
In my opinion if you want to sell it then your going to need to list it at the current price but put something in the add about a credit to change the carpet and seat color. It needs to be black just because of the broad appeal. Ultimately I sold the car on Cobra Country after about 4 months listed. I know you don't want to hear it but I don't think you will get over $40K for it unless you just catch a person that has to have it and hasn't done their homework.
I know of another ERA locally that sold for $45 and was a newer car with, so it had the exposed rollbar and round tubes on the cross brace. It also had a 427SO but was blue and white stripe so it appealed to a greater audience.
Good luck with the sale.
Matt