No big deal. Hey we all perceive things differently. I find it rude. It also depends on how they ask it.
I'm just glad I'm not Mr. Ellison and have to answer the same question after pulling into the gas station with his Kirkham.
Doug, you know that the website roller costs may not even be 50% of the final build cost depending on how far your build goes towards originality, how much you spend on your engine or oufitting your (we/the) interior with power windows, power door locks, power steering, A/C, cupholders, dual roll bars, center consoles, stereos, etc.