[bdeutsch]

At the end of the day, and removing emotions from the discussion, it really comes down to how much an individual values the Shelby and CSX brand (please note I am not discussing anything about perceived quality or other elements).

One could perhaps get a sense of this by looking at Shelby dealers today. How often do they turn over their current inventory, for those that have been built out, how quickly they sell, what does it take for them to remain a viable business?

What is a commodity, what is a brand and how much are people willing to pay for the delta?