Not Ranked
I wonder if Shelby dropped their price by $10k (so $39,995), rather than increasing it, whether they'd pick up a enough customers currently buying BDR's, SPF's and ERA's to generate enough sales that their overall margin would increase or whether lower sales at a higher price still results in better a better overall margin. Wonder how price elastic the demand is for CSX cars?
I know that Shelby generally is pursuing a strategy of reducing its auto sales business and focusing on parts, but it is an interesting question.
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