Quote:
Originally Posted by dcdoug
I wonder if Shelby dropped their price by $10k (so $39,995), rather than increasing it, whether they'd pick up a enough customers currently buying BDR's, SPF's and ERA's to generate enough sales that their overall margin would increase or whether lower sales at a higher price still results in better a better overall margin. Wonder how price elastic the demand is for CSX cars?
I know that Shelby generally is pursuing a strategy of reducing its auto sales business and focusing on parts, but it is an interesting question.
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That's an excellent question, but the CSX is believed by many/most to be the "top of the line" Cobra in our segment of the industry and would probably sully their name and added premium by reducing the price of the CSX to levels of their "competitiors."