IMO Shelby American believes their cars are originals and worth more than "kits or replicas
" and probably rightly so believe that most of the buying public doesn't really know/understand or even care about the full history of Shelby to even form their own opinion as to wether this is true or not so they can get and deserve (in their rationale) the premium over other brands.
To most of this buying public that do not take the time to investigate the brands, a 2010 "new Shelby " for $80k and up is a bargain compared with a 1965 for $500k to $1.0m? I certainly think so!
All of you fine gentleman here at CC, do exactly the opposite; you spend far too much time and effort (i'm in this phase right now myself
) investigating these cars, their history and their heritage and have come to your own understanding about the validity of the Shelby assertions and for this reason you see this issue differently than most of the buying public and that is why most of you (and me) are all not lining up to buy a Shelby. Time will tell if Shelby's strategy is sound or rubbish but at the end of the day I don't think the $10k will make all of that much difference... To most people this a 2nd, 3rd or 4th car purchase and totally dependent on emotion and disposable income rather than rational thinking so once you want the car ( and YOU KNOW THAT YOU WANT ONE!
) there is little to do but to surrender and get one
I honestly hope Shelby sells lots of them at extra $10K; it would be great for the whole industry and for the bottom line of all of the manufacturers
