Selling price has no direct relationship to cost (except your sales price had better cover all your costs
)
Selling price is determined by what the market will bear...
If Shelby can capitalize on the $10k price increase, he's made the right move.
In an earlier post, a comment was made to the effect of "if dealers sell below (the new price) they will loose thier license." Can any lawyers chime in - isn't that a legal problem?
I remember Shebly taking some heat from consumers becuase dealers (Ford) were cranking prices on his mustangs way over sticker price and his comments were that sell price is beyond his control.
- Dan