Well a smaller market share, less volume and higher prices has worked out well for some companies. Ferrari comes to mind, Porsche, Bugatti, many others.
The big difference is, those other companies don't face stiff competition from "replica manufacturers". Had Shelby won the recent FFR lawsuit as it concerns the trade mark issues, a $10K increase would the tip of the ice berg!
While the opinion of the court placed the Shelby's as virtually identical to a replica, reality is, many will not see it that way. And that's OK, it is, after all is said and done, a genuine Shelby product. Brand names carry weight in the free market.
Allan A. is not out of line, less buyers, more exclusivity for the marque. Actually, I concur, there are to many replicas out there already. Raise the price's across the board, I got mine!