[tin-man]

The main reason why I chose a Roush engine was based on brand and their presentation of the engines they offer. This decision was also confirmed after seeing the Roush engine displays at the SEMA shows. Also, their specs were very compelling to me, particularly their write up on their polished 511IRFE since I wanted the biggest baddest engine with applicable wow factor I could afford..

I am sorry to say this to you Keith but your name was not know to me at the time and the engine presentations when I finally visited your site did not create the same level of excitement that Roush did and thus I did not get the overall lust factor to purchase one of your offerings. All things considered and specs being on the same level the visuals for the Roush polished engines did it for me. That said, two years on, and still waiting for my car and after spending more time on these threads I realize your products are well received and in retrospect had I know what I know today, I would have gone with your company. While far be it for me to say what is right or wrong in how products are presented, presence and presentation is what pulls in the punters such as myself..

I can also say the same thing for Superformance vs Kirkham, Superformance represented a quality build, looked good and was offered at what I considered as a reasonable price.Whereas the Kirkham was priced out of my range or so I thought. Given I have dropped US$125,000 on my dream Cobra, I am of the opinion I could have done better with an all aluminum hand build Kirkham and a Keithcraft engine, but the decision was made and I must live with that.

Maybe there is a lesson here in that their are a lot of guys such as myself who will be retiring sooner rather than later and are prepared to spend whatever it takes to satisfy their dream of owning a Cobra, thus its how well the various people who are in the business of supplying these products present their offerings and hook into the mindset of the potential buyers. From my personal point of view its first visual and then supported by specs and finally price, Price being the last consideration.

These are my personal opinions and reasons why I went with the companies I did.

Cheers, John, AKA, tin-man