[Keithc8]

John,
You are correct about the marketing aspect. We have pretty much been involved in several different events, grass roots racing, Cobra events, given engines to the Ohio Cobra club for their raffle car when Roush would not, NHRA National record holders with FE, 302, 351W and 351C Ford engine in Stock and Super Stock, supplied engines to probably more than 300 cobras to this point plus many early and late model Mustangs.
We have not spent as much on marketing because we are engine guys and not marketing guys. The Roush crate engine program was set up by a marketing guy and not an engine guy. He bragged to me several times about what he had done with the Roush name and such.
Real Ford guys know us and most hard core Cobra guys know us. The new comer and the ones that do not do their research may not. The small block stuff is pretty easy but the FE is a differnet animal and I do not think there is anybody that has build more of them than us or done as many FE heads and blocks as us. We do about 70 to 80 complete FE engine a year, not counting short blocks, heads, crank kits and related parts.
We do not do as much as we did 5 years ago. Some by design, some because of the market. We are at a point where we do not have to do an engine for everyone, some you are better to not deal with. Every customer is different, their needs and wants vary from customer to customer. They may think they want one thing but we know when in the car and running that they would not be happy with that combination. It is part of our job to figure these things out. Every engine build has a customers name on it and is built for him. We do not do cookie cutter engines that are setting on the shelf then pulled out and shipped. We do have combinations that we know that work but we make sure it is right for the customer. We also have engines that we do for certain car builders and racers that are the same for pricing reasons and rules that the sactioning body may have.
I hope that things get handled on your car. We have had problems on engines in past, no one is perfect but we try to handle them to a happy ending.

Good luck, Keith Craft