Not Ranked
Cameron, my post here will probably state some obvious information and be long winded, but I hope there is a tip there that will help.
My approach has always been thorough when it comes to advertising these types of cars for sale.
Set a realistic price, but remember that most if not all purchases
I set aside a reasonable budget that takes into account the value of the vehicle. If it is a $50k vehicle, I budget at least $500 for advertising. If it is a $100K+ vehicle I budget $1000+ for advertising.
Take very professional photos, find a nice background setting to take the photos, take the photos either early in the morning or late in afternoon(early evening) for best light. Try plenty of angles and take close up photos of some of the standout features. Plenty of guides online for tips for taking great vehicle photos.
Have a good write up, it should be a sales pitch and highlight the main features.
Produce a full specification list for the vehicle and have a good selection of photos that you can email or post to prospective buyers who make contact.
If you have the skills or have someone you can ask to help it is not expensive to host a for sale site on the web for your Cobra including purchasing a domain name for it.
Look at doing a walk around video of your vehicle and posting it up on Youtube or similar. You always get a better feel for a vehicle if you can see video of it, especially if you can hear the engine start and rev and see it driving.
Don't forgot about the non-internet buyers. A certain percentage of your buyers will not be very internet savvy. Print out your spec sheet and photos and offer to post them out.
The enthusiats or buyers looking specifically for a Cobra replica will look at all the large sales web sites and magazines. They will know your Cobra is for sale. But you also have the casual prospective purchaser who is not specifically looking for a Cobra replica. For this reason I basically advertise the car everywhere I can. Starting list would be Carsales, Unique Cars/Just Cars, Ebay, MY105, Local Newspapers, Club Magazine, Other Magazines (non-automotive etc), Auctions and right here.
I actually don't skimp on the size of the advert. Pay the little extra for a premium advert online and for magazines look at the larger sized and gloss colour type adverts. I find it pays to step up a bit in advertising size and location. Just don't go overboard as you might need to repeat the advert in the next edition or editions.
If you are still driving your Cobra, put For Sale stickers on it. You will get some stupid questions and comments, but you might snag someone interested. People have sold vehicles at club meets etc.
Also if there are any suitable car shows/race meets/events, roll up to those if possible. But just make sure that having for sale signs on your car at the event is ok.
If someone contacts you from interstate and you feel are a serious potential buyer, offer to assist with finding out what is involved in registering the car interstate. Some states are relatively easy to transfer these types of vehicles into. Also offer to assist with transport. You could also offer to refund their travel costs (within reason) if they purchase your car.
Considering the current state of economy and it's impact on the used car market, especially for specialist vehicles I would leave no stone unturned in advertising avenues for your car.
A lot of this effort will be wasted and not produce results, but you only need one buyer from it.
Good luck with it.
Last edited by 400TT; 01-14-2012 at 06:06 AM..
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