I don't have my car all together yet, the Kirkhams offer both style of carpet and I choose Wilton because it is the carpet of choice when you want the best, it's a Rolls Royce standard carpet till this day, and you know how nice there interiors are, the
synthetic is nice and cheaper and the technology has come so far you can't go wrong with using it. I have used Wilton before and they now add UV protection, it has great wear life and depending on the thickness it is as plush and soft as they come. Wool is the carpet of choice for area rugs of the highest quality,
synthetic is used for most wall to wall carpet because of the price. So to summarize, Wilton Wool has great wear life, does not fade like the wool of yester year, and be cleaned and vacuumed like
synthetic. It does cost more but your paying for the top quality of carpets.. Also Wilton has a unique loom process where the wool is woven together in a different manner than most synthetics.. Hope this helps.