Quote:
Originally Posted by fdjake
Years ago I had a meeting with a retired Rolls Royce dealer named Howard Van Bortel....Howard was a GENIUS (literally)
He said something to me that I will never forget...
I asked him how he became the largest Rolls dealer on the East Coast?
He said......"I made sure EVERYONE knew I wanted to buy their Rolls Royces regardless of the situation...and then I made it EASY for them to sell to me."
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AH yes, Howard, the Guru of Palmyra! Ask GMAC about what a "genius" Howard was.......they are still looking for a few million from him.
And was he wearing his fur coat when you met him?
Yes, he was the largest RR dealer in the East. And one of the five biggest Corvette sales volume dealers. All from "Mormontown NY"...after he "closed" the Chevy/RR store he travelled around the country selling dealers the "$100 over invoice" marketing program ("so what you do is advertise and sell at $100 over invoice........ten-thousand please.....make the check out to Howard")