[Dominik]

All aside, what we are seeing here is the a generation gap.

The original question is mostly answered, and if was in marketing I would get a newcomer like NYG on my side and rethink marketing of my Cobras.

The essence (now I pretend I am in marketing) is: Get the youngsters in your car and haul them around a racetrack. One lap is enough.

Or a 1/4 mile. There is nothing more convincing than noise, smoke and wheel spin halfway to the 1/4 mile mark, with a bit of sideways when shifting. Use old tires. Wheel spin sells. Traction won't.