The wrap tech is pretty cool, there is a shop here in Redwood City that does some really nice high end work (I saw a Bentley, Ferrari 458, and Jaguar XJ in there while driving by today). It's a lot of work, especially for a car like a cobra with a lot of extreme compound curves, and a full color change wrap can run $8k.
I'm pretty intrigued by the whole process, which is durable and can be peeled off with no damage to the paint.
Insofar as the blue cobra is concerned, it's hard to find virtue in the effort other than the fact they seem to have done a decent job applying the film... but it's just doesn't come together nicely in the finished car.
