Quote:
Originally Posted by NewYorkGuy
Imagine if the Ford CEO sold all the new Ford GT straight out of his office? thats basically what Shelby did (in becker's lawsuit), undercut the dealerships and kept the cobras for themselves to sell .
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Actually, I don't think shelby "undercut" the dealers, he just took all the profit on those specific vehicles. I don't know how often you purchase equipment, but most often you can actually purchase directly from the manufacturer even though they almost exclusively sell through distributors. The manufacturer often charges full retail price, where as the distributors are often able to sell cheaper, below list and still make a profit. Manufacturers do this to not undercut their distributors, but some people feel better about purchasing directly from the manufacturer even though they are paying more. This is common. Ford even sells vehicles directly to the public as well. Just watch Barrett-Jackson for the obvious ones.
Now whether shelby has the right/agreement, it made with its distributors, to sell directly to the public, is another issue.