Quote:
Originally Posted by Joe's Garage
Are you sure? That's a mouth full, the RAMIFICATIONS are COLOSSAL  |
Like he said, you can't. The "colossal" ramifications are why the word "Cobra" appears on Cobras from Shelby American, and no one elses. Like I said, several tried and lost. Shelby lost the "trade dress" (look and feel) but Ford still owns the Cobra trademark. Factory Five lost, Superformance (Hi Tech) entered into a license agreement although I don't think they use "Cobra" in the description of the car.
Everyone uses the term "Cobra" colloquially to refer to the cars, much like people use the term Crescent Wrench (trademarked) as the generic term for an adjustable wrench or "Kleenex" for tissues. The USPTO has declared that such usages do not diminish the owners rights.
It is an urban legend/old wives tale that Shelby sold the Cobra trademark to Ford for $1. It is Ford that enforces the use. They have lots of lawyers.