Maybe I am dealing well out of my league financially, but $50,000-$60,000 for an install leaves plenty of profit margin for the dealer. I am sure that they would do it for more if someone wanted to spend some excess cash that they had laying around gathering dust.
Buying high end cars is kind of like buying high end homes, when you really break down the parts and compare a $150,000 home to a $500,000 home, the more expensive home does not have $350,000 worth of better parts. The builder just has a more substantial profit margin because the buyer wanted to feel like he had a substantially better house. It is all just marketing designed towards enticing some people to pay more for basically the same thing that others have but with a couple of extra touches that do not come close to the increase in price.
They look like nice cars and I am certain they will sell some.
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