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marklotus is correct. BaT will likely not agree to what you think market price is for a reserve. Neither will any other live auction venue other than eBay. My guess is that you would have difficulty getting BaT to accept a reserve much higher than $100k. I would not post it on ebay either.
My advice is to do everything you can to document the condition and mechanical work performed and make sure the car is 100 sorted with fresh servicing. Hire a photographer to create a stunning portfolio of photos and hire a videographer to put together a tantalizing video. This may cost you a little bit of money, but it is money well spent IMO.
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