Pete C: You may be right as to actual manufacture and manufacturing process of the watch. Thats not the point and has nothing to do with the point discussed.
The point of the disucssion as it evolved is that a name/brand name by itself can have substantial intrinsic value to the consumer market. Not the actual manufacturing process. Thats a different issue and discussion.
BTW: Many watch companies use common movements from the same suppliers. I don't know if Rolex does too but thats not the point.
Also many products sold today are the same products but packaged differently with slight modifications. Honda/Accura. Toyota/Lexus. Nissan/Infiniti. Also as I remember AC/Shelby American circa 1962 to 1968. The later products in the forgoing examples have a higher dollar value and command more $$$. Why? maybe the name has alot to do with it. No?
