[wilf leek]

The real answer is:

Unit cost on high volume production reduced by masssive investment ($billions?) in production engineering, tooling etc.

Low volume production cannot justify this kind of investment, hence high unit cost.

Anyway - I like the new ally Jag, maybe they could have moved the styling on a bit but have you ridden in one? Wonderful ride. Makes the Audi feel like a go-kart. (sorry Jamo).