[ToyCollector]

I agree with DaxSC on this. I do not worry that the Kirkhams have a small gross margin at all. In the past, anything from the AC plant has not been cheap at all from what I have seen, and with the Shelby name now tied to it, why play a price war game? I think the AC plant follows in the footsteps of so many other British automaking facilities. They made really cool stuff honoring traditions at a loss just for the craft of it, but ran a lousy business.

Hence why Land Rover, Rolls, Bentley, Jaguar, Mini, Aston-Martin are now owned by foreign companies. I think what may be happening is that this is actually a way to counter the market perception that Shelby's aluminum car really has a good amount of Kirkham in it. By going back to AC, it ads some marketing clout to differentiating the product. My prediction: Shelby either goes up market some more with this AC sourced car and drops Kirkham as a body supplier, or keeps both at two price points with the AC one as the premium offering.