[Years Ago]

Boy do I hate to see this kind of thing going on. The idea of cheaper cars to a relatively small group is great, but does it really represent a good understanding of marketing 101, as someone suggested. As I recall marketing, one also has to consider one's largest customer when making decisions like this. Maybe this was done. Maybe Dave is ready to write off Shelby business, their largest customer. Having worked with both parties, with no present connection to either, I hope things cool down and reason prevails. This isn't good marketing except to the lucky few. This is simply "I'll bet I can take more pain than you can!" between two elephants in our nice little industry. Not sustainable in the long run.