Wayne ,
I am sure you have forgotten more obout this bussiness than I will ever know.....
But.....I cant believe the Kirkam brothers are doing this on a whim or a dare.......as a probable future customer , I have watched them pretty closely for a couple of years on this site .....I have not seen a false move yet........Selling on volume can make more $ than on margin.....I REALLY doubt this is a loss leader ......What possible purpose could it serve?
SA made a big move in the industry a few weeks ago ....Kirkham is not rolling over .........no surprise there !
The delicate relationship between these two companies has got to bring a wry smile to anyone who contemplates it...
it is the stuff of great novels.....I think they know what they are doing ...
KK