Perhaps we are using the wrong busines model in this discussion. Think WalMart instead. You move into a new area, offer substanstially lower prices until you drive the competition out, then begin moving your pricing up to regain lost margins. By doing this, you establish a reputation as a 'loss leader' marketer, when in the long run you offer no real value other than that established by your buying power. But! You still get the majority of the business and become a dominant marketer in your product area of expertise.
Now, I am NOT saying the K's car is a WalMart Cobra!
Just that the business model would make a lot of sense as the Cobra market contracts. Contrary to views expressed above, I do not see too many people picking a 40000 glass car over a 40000
Kirkham. In light of this, how will the glass makers at the upper end react? Do they have the resources to compete over the long term? What about the guys in the 'sea of mediocrity' (the middle marketers) ? This would apply to mfg's like EM, Shell Valley,etc.. that are caught between the lowest price and top quality shoppers. EM has already re-organized once.....can they make a desirable car that people WANT, or just another plastic replica that people bypass as too expensive while they go to F5 or too far from original as they go to ERA? And what of ERA? Will they be a continuing force as they have in the past, or become another make mentioned as one you looked at when you bought a Kirkham?
Either way, my hats off to the Kirkhams for have the cajones to get the company where it is, and for being dedicated enough to bring the level of this hobby to the point it is. They definitely have the buzz going in their favor!