Brock Yates summed it up in Car And Driver last month when he talked about the impending "revolution" of the car industry. Instead of Ford pumping up the industry with reincarnations from the '60's (they're gone, folks), that only the super rich can afford, they need to recognize that the future - like it or not - isn't the aging boomers wallowing in nostalgia. It's emerging foreign markets, and, closer to home, the kids today who want smaller, efficient "tuners". They may be awed by these cars, but I seriously doubt that they'll buy them.
Ford undoubtedly has the technology to build a world class four door sedan, but won't. They let Toyota and Honda beat them to a viable hybrid years ago, and still have nothing comparable to sell. Instead, they pin ther hopes on their narrowing advantage on their truck line, and trot out the retros. Even GM is getting the message that it is about "product", and the new Malibu, while not yet on par with Camry and Accord, is miles ahead of anything comparable from Ford. Marauder, T-Bird, now the GT and the tease of a Shelby Cobra. Two have failed already. The Mustang looks interesting, but anything would after 25 years of the Fox platform.
At least the stock closed up a little today. Hope springs eternal.
Bud
