Thread: Kirkham Marketing Question For Garage Therapy
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Old 01-05-2005, 10:41 PM
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Dangerous Doug Dangerous Doug is offline
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Join Date: Apr 2004
Location: Scotts Valley, CA
Cobra Make, Engine: ERA 289 FIA #2108
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David,

Steve Blackmon's post above echo's what I PM'd you about. Offer a kit in phases, so those of us that want to buy a Kirkham but want to spread the investment over a longer period of time can jump in and get started on our dream cars. You are in the unique position of being able to lower the barrier to entry without lowering your overall price. This nets you more customers (the lower barrier to entry) but keeps your current owners from getting upset by a decline in resale value.

Looks like Steve is into a 289FIA. So am I, so that makes at least two...

Dangerous Doug
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