[Power Surge]

David, I'll repeat what I've said on this topic previously..

Lowering the cost is great, but under no circumstance should customers be given the chance to lower the quality of the car. I don't think it's a good idea for any customer to have to cut, trim, make, modify, etc any part of the car during the build process. Save the costs on labor. Sell the parts and let the customer assemble it. Most people can handle assembly. But not every can cut sheet metal and install it properly. While I'm sure there are plenty people who CAN do it, from a business perspective you need to stick to a set plan of how cars are sold, as opposed to changing orders based on individual customer abilities.

I still think my original idea is your best choice to get lower budget customers into your cars...

Offer the cars in stages. Let a customer buy the frame/body first. Then offer "packages" the customer can buy, to build his car in stages. You can have a suspension/brake package, wiring/lighting package, interior/exterior trim package, and so on. That lets them get INTO the car initially for much less money. They can then buy the different stages of parts as they save up more money and continue the build. The customer doesn't have to dish out 50k or so for a roller, can build the car at his pace.

This is without a doubt the best way to achieve your goal, IMO.