Bernie,
I truly appreciate your comments. Your very thougths weigh heavily on my mind. Perhaps I will just need to find a less expensive way to manufacture the cars.
Now, that begs a question. If I could wave a magic wand and have an aluminum body appear for free...what should I do? (More realistically, let's say we cut our costs in 1/2 because of some miracle that lands on our heads.)
Should I pass the savings along, or increase the margin on the product?
Any help, comments?
(NO, I do not have a magic wand...but I WISH I DID!)
David
