The $15,995.00 is right off their website today. Look at the "pricing" section. When you look at the cost of the roller from Kirkham, which obviously is just a thing of beauty, that's just an ENOURMOUS price increase over the cost of the car itself. Just running the numbers through my head, and I'm admittedly no math whiz, I come up with an increase of over 25% of the value of the car itself. Incredible. And again, that's over and above what you're already paying for that Billet setup, which I'm sure isn't cheap to begin with. Wow.