Not Ranked
Hi Buff, I think your right on some points, but miss a few for us, although from a marketing strategy your probably right.
When I was at Mattel I realized they were thousands of clubs that supported the brand. Now I am not saying that hot wheel collectors are the same as guys who own shelby's, but the passion is the same.
Well, I knew that we could support those guys and get them close and help them get what they want and build what they want, and in return I would make better product, I could make them happy and support the years they supported us. We had conventions for them, we made them special product only they can buy, yes, we made money, but many thought we spent way to much time and effort for what we got. I still hear from those guys, I think we made a difference then, I think we can do the same now. This is not for just the new owners, I would love for all the cobra and vintage Mustang owners to join us. I think that is is what should have been done 40 years ago.
This brand is my responsibily to keep the legacy going, Saac did that for last 30 years, we want to keep it going and take it another step. I am hoping that all of those who have written to me, offerred help and want more will join us. noboday has too. On some level this probably sounds corny, but we all love these cars, we love to drive them and we have so little time to enjoy them, I am just trying to make that time better, and make the brand better
Amy
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