Doug have you ever bought a DVD or CD online from say Amazon or one of the others $12 seems to be the going rate. I've bought numerous parts etc. from Finishline and dealing with the Albrandi's has always been a pleasure. They aren't "scamming" anyone if anything they are probably one of the most respected suppliers in the Cobra community.
Sometimes you need to read the fine print. No one was in your words "taken" you just failed to do your homework before ordering, IMO.