Not Ranked
You are chasing the market that is going to be weak for a long time... the guy doing it himself. There are not a lot of people in the bracket that have the money now and do their own work. I think you really need to consider looking at other markets... head upstream, target the engine builders and shops that do the installs for those that are further removed from the current economic pain.
Our $38 - 50k customers are gone. We are selling mostly at $55k+ now.
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