[What'saCobra?]

Yes, HistoryB, the Reventlov case was a landmark IRS ruling (they are rather rare), upon which all of the ensuing litigation depends regarding "hobby losses". Obviously, Lance lost the case, but not without trying to win it.
His mom, Betty Hutton, wife of Comte danois Haugwitz-Reventlov paid the tax bill for sonny. He was pretty pissed and mortally embarrassed about the whole thing. He walked away in anger, which made Remmington and the Princeton Street facility available for Shelby. But, he was a great driver in his best years, with great car control.

CobraEd
Naw, it has NOT always been a Shelby Cobra, as you likely know. In the early years, Shelby was a nobody in the world of manufacturers or designers and AC Cars Limited was tres famuse, having won their classes all over the world, including SCCA Nationals and Championships. FORD certainly did not want THEIR name on it, other than the engine, for liability limitation purposes.
So, the 260 and 289's were called an AC Cobra. Look at the early brochures. Look at the early articles (though a few friends took liberties in Shelby's interests in a few places). As Shelby became more famous and won Championships with the car, AC were soon enough left roadside. Neither dishonest (precisely) nor necessary to AC success. They were happy to build more high quality Cobras per month than any company has ever been able to duplicate since, until Superformance. Though the build quality of the later AC cars were of even higher quality under Brian Angliss.
The Shelby Team did a great job and AC did their part, for which they were justly paid by FORD.
Carroll deserves all the praise he can garner, along with all the other chaps.
It is also accurate, however, to criticize some of the improper and wrongful practices he has associated with from time to time.
Famously, my favorite gripe in the day was shipping 428's and calling them 427's, at the same price.