[SPF2245]

The parts used, the fact the motor is complete and assembled with care add up to a large amount of the cost of a Roush Motor...the other 20% of the price, well, racing isn't cheap and with a couple 'cup teams, truck teams and a 'ol P-51 in a hanger to fuel...that's were some of the added cost comes from.

But, much like the Rolex comparison or the classic Caddy built with Chevy parts and a steeper price tag, name carries weight and in some cases value. Keith makes a great motor from what I've heard and seen, but outside a small circle, his name doesn't mean much. Say Roush to just about any gear head and they know exactly the person and his reputation, kinda like saying Shelby. And that is one reason I spent the extra couple grand.

Just my .02.