12-14-2008, 07:45 AM
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Senior Club Cobra Member
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Join Date: Aug 1999
Location: Ellington,
CT
Cobra Make, Engine: Classic Roadster 351W, T5, Red & White
Posts: 3,478
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Not Ranked
" NASCAR'S Sponsors, Hit by Sticker Shock "
Source: NYTIMES.com
December 14, 2008
Nascar’s Sponsors, Hit by Sticker Shock
By SUSANNA HAMNER
" At the Indianapolis Motor Speedway last July, the parking lot was filled with excited Nascar fans chugging beer, roasting pigs and exchanging drivers’ statistics.
But in an office inside the racetrack, the scene was far from celebratory. Executives of the Big Three Detroit automakers told Brian France, the Nascar chief executive and chairman, that they planned to cut their investments in the sport sharply in the 2009 racing season.
Since then, Chevrolet has said it is cutting back on advertising and sponsorship deals with 12 tracks. Ford is trimming Nascar spending by 20 percent, and Chrysler by 30 percent. "
http://www.nytimes.com/2008/12/14/bu...html?th&emc=th
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