[elmariachi]

You have it right. Yes, it would change what a search engine will find. If the word "Cobra" is not on a site and you search the word Cobra only, it will likely not find that site. Its not disaster, but in the case of this lawsuit, CS must prove that FFR's use of these tags diverted business away from Shelby that otherwise would have been rightfully his. That could be tough to prove where "Daytona Coupe" is concerned. I am no lawyer, but they do have the word Cobra in their current tags. I sure thought the prior judgment said they could never use the "Cobra" trademark again.