Quote:
Originally Posted by Cashburn
You'll never get the bias out of a "Cobra" owner, once they make their decision it is ultimately the "right" decision from that day until they sell it and either buy the same brand again or buy a different brand which then becomes the "right one".
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Absolutely right again. It is the Cobra owner's psychological defense mechanism that helps to justify prior decisons that they now regret, but are reluctant to spend the money to remedy. Their vociferous defense of inferior components makes the pain less acute....