[madmaxx]

In my opinion ERA does not advertise and relies on sales by word of mouth. They have always been ranked as one of the top of the line with limited production numbers which help to maintain resale value. When I was buying a SPF my buddy who owns a kit car (we still do not know the manufacturer) new well of ERA but never heard of Superformance. His has been sitting in the garage for 10 years. SPF and BDR advertise heavily. Everyone knows who assembled the chassis on BDR's and SPF's and who painted them. The quality is consistent from car to car. I have grown to appreciate ERA AFTER I have owned two other Cobras. For the first time buyer I feel SPF /BDR is an easier decision, for the guy buying his second or third, I feel ERA goes to the top of the list. I also feel ERA retains it value as good or better than SPF but due to them being in the north east I see little of them in Texas. I have a SPF and BDR dealer within 70 miles of my house. My next will be a Kirkham, hopefully I can find one in the upper $70's price range if not I always have the SPF to keep me distracted.