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To get into the SEMA show you or your employer must be a member of SEMA. If you are, you can go online and register. Last year was $25 per attendee and I'm pretty sure it's the same this year.
You may be able to join SEMA under Category 2 ($100+ dues) which include Car Dealers, Installer/Restyler, Race Industry Support, Restorer, and several more categories that you may fit into. Another possibility is Category 4 ($150 dues) (Supporting Membership) which include Associations, Car Clubs and Trade School/University/College.
Or find a friend that is already a member that will purchase a show ticket for you under their membership.
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