Hold on to your hat when you read what mecum got for a small block!

[Historybuff]

I used to think big block Cobras were far above small block Cobras in value. but at the Mecum Original Spring Classic Auction May 17-22, 2011 they got $490K which I think is pretty much a price I thought only would be fetched by a big block unless the car had a racing history. .-----------------------------------------
Year 1963
Make Shelby
Model Cobra 289
Body Roadster
Engine 289/271 HP
Trans 4-Speed
Color Red
Interior Black
Web No. SC0511-107077
INV No. 52336
Auction DetailsList of Cars


Lot F226 1963 Shelby Cobra 289 Roadster
CSX2096, The Shelby Demonstrator


HIGHLIGHTS

- The Shelby Demonstrator
- Invoiced from AC to Shelby on Feb. 20, 1963
- Retailed to Jacques Passino of FoMoCo on Sept. 30, 1963
- Retail invoice reversed by Shelby credit memo one month later
- Kept by Shelby as a demo for 15 months
- Finished with Group A accessories
- Chrome knock-off wheels
- Early Flathead Cobra emblems
- Retains early production shifter knob
- Documented in the Shelby Registry
- Copies of AC Invoice to Shelby American and Shelby American Retail Invoices
- Featured on Dennis Gage's My Classic Car as a good example of an early 289 Cobra
- 2nd Place Concours SAAC 10
- 1st Place Concours SAAC 11
- Current owner traded for this car in 1992

CATALOG DESCRIPTION
Among Carroll Shelby’s scores of innovations was his pioneering use of product placement to promote the Shelby brand. The introduction of the Shelby Cobra was closely followed by a flood of appearances by the cars in apparently every possible popular medium, from the Rip Chords’ hit record, “Hey Little Cobra” to Elvis Presley’s "Viva Las Vegas" to magazines and newspapers across the country.

The Cobra’s seeming ubiquity was a bit of an illusion driven by the almost boundless energy Shelby invested in promoting his new creation, employing steady media exposure to establish the car as an American cultural icon. Current research indicates that CSX 2096 is one of a small handful of cars used for such PR purposes as the September 1963 Motor Trend road test and the August 1963 Playboy cover shoot that made the Cobra one of the very few cars ever to appear on the cover of Hef’s magazine.

Known to collectors as the Shelby Demonstrator, this 1963 Cobra was invoiced from AC Cars to Shelby on February 20, 1963, retailed to Ford executive Jacques Passino on August 30, then reverse invoiced to Shelby a month later on September 30. It was used by Shelby as a demonstrator for a total of fifteen months, after which it was sold to Frank and Douglas Loundes of Pasadena, CA on April 15, 1964. Factory equipped with the “Class A” accessory group that included chromed 5.5-inch wire wheels with “AC” knock-offs, a dash-mounted rear-view mirror, wind wings, chromed bumperettes and a quick-fill fuel cap, it also incorporated dual four-barrels, Whitewall tires, a luggage rack and optional seat belts.

The second owner, also a Californian, sold the car to a British dealer in 1972, but it returned to the U.S. in the winter of 1978 when it was purchased by Art Mohr of Michigan. Mohr had the color changed from Blue back to its original Red while the engine was rebuilt by Total Performance of Mount Clemens, MI. After several years of enjoyment, Mohr put the car on display at the Auburn-Cord-Deusenberg Museum, which sold it to Jerry Miller of Nashville, IN in 1982. The car then appeared at several SAAC events, winning second place in the Cobra Concours division at SAAC 10 and first in SAAC 11. It has also appeared several times in The Shelby American.

In 1992 owner David Painter of Evansville, IN delivered CSX2096 to Collector’s Choice of Dane, WI for a complete mechanical restoration. Painter has carefully preserved the car since then and today it remains an excellent example of an early production Cobra with an interesting history.

Pictures here:1963 Shelby Cobra 289 Roadster CSX2096, The Shelby Demonstrator for sale by Mecum Auction


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PS I don't work for Mecum, I just like to keep general track of sales prices on CSX2000 and CSX3000 cars. When I first wrote about them in 1977 small blocks were $7000 and big blocks $17,000.

[Rickd]

That is a reasonable price - especially for a car in good condition. I saw a "barn find" 289 about a year ago - auction for $465K .. cracked leather seats, chipped paint and all. A lot of "well maintained" cars - WERE before the economy problems - in the $500+ range.

[CobraDan]

Csx2080

CSX2093 1/26/2007 Mecum $1,417,000 DragonSnake
CSX2093 1/30/2011 Mecum $875,000 DragonSnake
4 Years later a $542,000 loss on this small block DragonSnake

[kayakjack]

I saw the small block referenced in this link auctioned at Amelia Island for $1.6 MM in 2006. Around that time I gave up the hope of owning an original. It was a beautiful car.

1963 Cobra Specifications | eHow.com

Superformance made the dream come true for me.

Jack

[FUNFER2]

Ironic, I just posted questions about this Cobra. lol
I agree, big $$$ but it's special,....right.

[dcdoug]

Haven't most original 427 cobras been selling in the $700k-$800k range recently? This 289 pricing seems in line with that.

[James Stern]

It was referred to as a Playboy cover car. Probably added to the value.

[FUNFER2]

I think my brother had the issue under his mattress.

[Nedsel]

Except that there is no documentation that 2096 was the cover car.

[Trueoo7]

Originally Posted by Nedsel

Except that there is no documentation that 2096 was the cover car.

or that it was not... I guess thats how they get away with it.

[HealeyRick]

Originally Posted by CobraDan

Csx2080

CSX2093 1/26/2007 Mecum $1,417,000 DragonSnake
CSX2093 1/30/2011 Mecum $875,000 DragonSnake
4 Years later a $542,000 loss on this small block DragonSnake

Watched Mecum at Monterey yesterday. High bid on CSX 2093 was $750,000. I believe it was a no sale. With Cobra values seeming to go no where but up, any explanation for this car?

[computerworks]

Originally Posted by HealeyRick

..any explanation for this car?

Other than display it in a museum-like environment, what can you do with this car? You can't drive it and you can't race it.

It is not a factory-built Dragonsnake...it was born a street car.

[computerworks]

The eyebrow-raiser last night was CSX2129 Team Car - sold for $2,350,000

[carl289]

Originally Posted by HealeyRick

Watched Mecum at Monterey yesterday. High bid on CSX 2093 was $750,000. I believe it was a no sale. With Cobra values seeming to go no where but up, any explanation for this car?

Don't have an explanation.

But I know for a fact that the Costilow and Larson car is NOT a DragonSnake. They originally bought the car off Ladd Motors used car lot in Lebanon, Pa (between Harrisburg and Lancaster). Bruce Larson and the Shelby American World Registry confirm that.

Those bozos on the Mecum broadcast, and whoever wrote the description in the auction catalog, wouldn't know a DragonSnake if it bit them. I guess they think that if it has a picture of a Cobra with wheels, that makes it a DragonSnake.

My old ride had a picture of a Cobra with wheels, too. But the Baldwin Motion King Cobra was also a street car converted to drag race configuration.

I've talked with both Bruce and Ed Hedrick about the Costilow and Larson Cobra. What an awesome car. Bruce sold at the right time. Ed and I commiserated about selling when we did.

Carl
SP02594

[LMH]

Looks to me as though big block prices are falling. 3301 sold in 2007 for $935,000. One year later, it was bid to $775, 500, then in 2009, it was bid to $600,000. No sale on those but remember, it's only worth what someone will pay for it.
A few months ago, it sold at auction for $550,000 before commission.
It's only one 427 but I think the market for 427's has seen it top. I've always felt that 289's were a little under valued compared to 427's. But again, they are only worth what someone will pay.
Larry

[Rick Parker]

THIS is the car I have for my avitar. As mentioned it was in the September 1963 Motor Trend. For me, it was the first Cobra article that I had ever seen in a magazine. The fire was lit.