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08-02-2003, 02:47 AM
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Senior Club Cobra Member
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Join Date: Jan 2001
Location: Bloomfield Hills, (Detroit area),
Mi
Cobra Make, Engine: Superformance 156, ex Paxton 351, now a 392 Ford Racing Stroker
Posts: 1,666
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Not Ranked
RELIGIOUSLY MONTHLY/WEEKLY:
Autoweek- weekly
Hemmings
Mustangs and Fords (monthly used car nat'l mag)
Automotive News'-weekly
Mustang Monthly
Kit Car Magazine-bi-monthly
Cars and Parts magazine
Sports Car Market magazine
Mustangs and Fast Fords
SOMETIMES:
Hot Rod
Automobile
Car and Driver
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08-02-2003, 05:01 AM
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CC Member
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Join Date: Jun 2000
Location: Rock Hill,
SC
Cobra Make, Engine: Superformance, 396 CI
Posts: 1,268
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Not Ranked
Read somewhere that Autoweek has the hightest family income/per subscriber of the major auto magazines.
I have about a dozen subscriptions to assorted car rags, but if i were to want to maximize my cost/benefit ratio of advertising an expensive Replica, it would be a small add in Autoweek.
Other than the Dupont Registry magazine, i think Autoweek is the most likely place someone who has the ability to spend a lot of money for a very special, uncommon "high end" car, will look.
When i finally approached the ability to perhaps actually (after 20+ years of yearning) get an expensive sports car, i put a lot of thought into what i really wanted. I thought about Vipers, Esprits, NSX's, used Ferrari's, Porsches, and so forth. And the best place to compare them and their availability was in the small adds in Autoweek. The best place to put an add for a $90K sports car is with other similiarly priced sports cars.
all the best.
__________________
Hal Copple
Stroked SPF
"Daily Driver"
IV Corps 71-72, Gulf War
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08-02-2003, 05:40 AM
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Senior Club Cobra Member
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Join Date: Nov 1999
Location: Dallas,
Tx
Cobra Make, Engine: Superformance #586, 535hp.460
Posts: 1,160
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Not Ranked
Snakeeyes, I will let you in on it!
Snakeeyes,
I am surprised you did not get the mailing to become a charter member of "Good Luck" since the demographics were pretty selective and tightly focused.
Tell you what, since I consider you a friend, just send me a check for $144 for the yearly subscription, and I can guarantee you with 100% accuracy that I will have Good Luck!
Please make it out to;
John "Good Luck" Russell
Thanks for your interest, and tell all your friends!
John R.  |
08-02-2003, 05:53 AM
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CC Member
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Join Date: Apr 2002
Location: Alpharetta,
GA
Cobra Make, Engine: Sold - Unique FIA - SA 396 Stroker
Posts: 2,440
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Not Ranked
David,
Car & Driver
Autoweek
Motor Trend
Alas a better idea, send me a car and I'll drive it everwhere spreading the word. You can even put your logo and a toll free number on it. 
Randy
__________________
Sold the Unique - Bought a Porsche TT - Sold the TT - Bought a truck
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08-02-2003, 06:24 AM
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Senior Club Cobra Member
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Join Date: Jun 2001
Location: North Metro Atlanta,
GA
Cobra Make, Engine: 2 dr roadster, V-8, 4 spd.
Posts: 2,780
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Not Ranked
I read the following:
Automobile, Car & Driver, Vintage Motorsport, and a bunch of Porsche rags. Use the web for everything else.
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08-02-2003, 07:42 AM
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Senior Club Cobra Member
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Join Date: Dec 2001
Location: Shasta Lake,
CA
Cobra Make, Engine:
Posts: 26,597
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Not Ranked
Not in order.
(1 ) Kit Car Magazine
(2 ) Mustang Ford Trader
(3 ) Fairlane Club of America
(4 ) Motortrend
(5 ) Driven
(6 ) Hot Rod
Ron |
08-03-2003, 02:28 PM
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CC Member
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Join Date: Mar 2001
Location: Provo,
Ut
Cobra Make, Engine: Kirkham, 427
Posts: 6,990
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Not Ranked
I guess to make this all even...I read.
Smithsonian
Discover
Car and Driver
Reader's Digest
National Geographic
Autoweek
Stamping Journal
Tube and Pipe Journal
Scientific American (too liberal, but I like the science)
Modern Arcitecture
Automobile (not the one you are thinking about, but a trade journal)
Manufacturing
Metal Forming News
And when I am done with all those,
Mark's Standard Handbook
Oh man, do I really read that much?
David |
08-03-2003, 06:09 PM
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Senior Club Cobra Member
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Join Date: Aug 1999
Location: Ellington,
CT
Cobra Make, Engine: Classic Roadster 351W, T5, Red & White
Posts: 3,478
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Not Ranked
The postings have listed a good number of alternatives. Believe the next step is to decide upon an approach to mix the traditional such as AutoWeek, Car & Driver, Road & Track etc with other events, places, publications,media such as:
* Race Tracks: Watkins Glenn, Road Atlanta ( forgot the new name ) etc
* SCCA
* Articles in Business Week, Fortune,
WSJ, NY Sunday Times, Time, Parade......national exposure via press releases
* Speed Channel/Vision
* ESPN
* Pace Car at a NASCAR road course event, next week at Watkins Glenn
* Google, AOL, Yahoo
* Exhibits at the premier auto shows, Pebble Beach, Amelia Island
etc...............
__________________
2014 Porsche Cayman S, 2014 M-B CLA 45 AMG,
Unkown:"Their sweet lines all but take my breath away, and I desire them as much for their beauty as for their use "
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08-03-2003, 06:16 PM
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CC Member
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Join Date: Jul 2002
Location: rocky river,
Oh
Cobra Make, Engine: Unique 289FIA / SA 351W / a truly glorious machine
Posts: 3,949
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Not Ranked
AW & ST
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08-03-2003, 07:33 PM
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Senior Club Cobra Member
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Join Date: Jun 2001
Location: North Metro Atlanta,
GA
Cobra Make, Engine: 2 dr roadster, V-8, 4 spd.
Posts: 2,780
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Not Ranked
Don,
Road Atlanta is still Road Atlanta. We have a new FIA approved track in Birmingham AL named the Barber Motorsports Park. World class facility. Owner has a world class collection of Lotus cars and motorcycles, all from his milk money (he owned a dairy).
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08-03-2003, 07:48 PM
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CC Member
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Join Date: Jul 2002
Location: Alpharetta,
GA
Cobra Make, Engine: Sold my first--Looking forward to #2 someday
Posts: 166
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Not Ranked
David;
\Maybe I can help----I have very good friend in the publishing biz---and can get you discounted rates to any mag you wish to run an ad---the company name is Media Brokers International. Send me an email or call if interested. He's a car nut.......
BigEasy
Charlie
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08-03-2003, 07:50 PM
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CC Member
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Join Date: Oct 2002
Location: Texas,
Tx
Cobra Make, Engine: CSX 4039 427 FE 1966- SOLD
Posts: 749
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Not Ranked
in car mags- AW, but that's not where I'd advertize...
I'd advertize in IT journals, law journals, medical journals, where all the Walter Mitty types (like me, Evan, Jamo, and just about every body else on this site except Speed220) go on a frequent basis, but want to think that they are really cool (in their own mind).
__________________
My carbon footprint is bigger than your carbon footprint.
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08-03-2003, 08:51 PM
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Senior Club Cobra Member
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Join Date: Jun 2001
Location: North Metro Atlanta,
GA
Cobra Make, Engine: 2 dr roadster, V-8, 4 spd.
Posts: 2,780
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Not Ranked
DK,
That is a scary list. My best to the Kirkham family.
Last edited by ToyCollector; 08-04-2003 at 08:09 AM..
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08-04-2003, 09:59 AM
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CC Member
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Join Date: Mar 2003
Posts: 77
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Not Ranked
motor trend
car and driver
viper quaterly
playboy
buell motorcycles started advertising in playboy and i read that intrest in the bikes and sales went up there is such a wide group of people that get playboy.
brad
__________________
still dreaming...
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08-04-2003, 10:34 AM
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Senior Club Cobra Member
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Join Date: Jul 2002
Cobra Make, Engine:
Posts: 15,712
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Not Ranked
Hmmmm,,,,if you choose to advertise in Playboy, would the the ad be mostly a picture, with a few words? All them "words" get in the way of the really good articles.
Ernie
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08-04-2003, 11:04 AM
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CC Member
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Join Date: Dec 2002
Cobra Make, Engine: KMP
Posts: 790
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Not Ranked
Although it might offend some peoples' sensibilities, I think Playboy is a good choice. Magazines like Kitcar, and to a lesser extent Autoweek, will draw those that are enthusiasts and who for the most part have already heard of KMP. I would think that you would want to target not only those people that have not heard of KMP but also those that think of the term "kit car" as a negative term. A term that conjurs up visions of Bradly GTs, Lazer 917s and rebodied Fieros. Playbor, Forbes, Cigar Afficiando, DuPont Registry, Robb Report, cater to guys who want and do spend big $$ on big toys. Letting them know that not only are Cobras being made today, but they are being made so much better today than they were 30 years ago. Also to let people know that you do not need to no how to build a car to own one. Pay and play.
Furthermore, a color glossy ad in a fancy magazine really gives the impression that a company is a quality operation that takes itself seriously and has the resources to deliver a first class product. Some of these magazines even do off-topic articles and might do a review of the car, focusing more on the visceral impact rather than the technical stats as a regular car magazine would.
There is a big market out there that does not know about your product. I think that it goes (or at least could go) beyond the typical car magazine readership.
__________________
Lew
I'm no expert. 
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08-04-2003, 12:24 PM
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Club Cobra Member
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Join Date: Feb 2003
Location: SF East Bay,
Ca
Cobra Make, Engine: SPF
Posts: 499
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Not Ranked
Mustang Monthly
Flying
AOPA
Smithsonian Air and Space
Aviation week and Space Tech.
Aviation International News
EAA Warbirds
Take a wild guess what I do for a living.
I have seen ads for FFR in Flying and AOPA.
__________________
We have enough youth. What we need is a fountain of common sense
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08-04-2003, 01:24 PM
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Renegade Nuns on Wheels
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Join Date: Aug 2001
Location: columbus,
Oh
Cobra Make, Engine: Unique 427 roadster with 351C-4B
Posts: 5,129
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Not Ranked
David, David, David.
As many folks here will tell you, I can not read.
However, I do look at the pictures in Grassroots Motorsports, Road and Track and Kit Car.
Advertise? I thought you guys where up to your eye balls! What ever you have to do to stay in business until I can afford to get one of your cars, I am all for it!
Rick
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