Shelby's latest lawsuit, who's next?

[vanoochka]

Originally Posted by JKleiner

Curious and completely ignorant re: metatags. How are the terms to be used as tags determined? Is it by the site owner; say XYZ widget & nutcracker emporium.com has tags of widgets, nutcracker, walnut. Were those tags decided upon and "connected to" the site by XYZ Inc., the search engine or ???
Are the terms elmariachi posted all of the tags for FFR? If so, where do grounds for a matatag suit come from? I don't see "shelby"; "cobra" is actually Ford property.
Educate me please.

Jeff

Jeff

Meta tags are included in the pages of a website and determined by the owner/contoller of the site. If you're curious, just select "Source" under the "View" pull-down on your browser's tool bar when on any website and look for a line of code that looks like the one in bold, below.

Sticking to your example, I pulled the tags from a site that sells a Hillary Clinton nutcracker: <meta name="keywords" content="nutcracker, Hillary Clinton, Hillary, hilary, nutcraker, democratic, hillary nuts, political, novelty, walnut, cracker, Fun With Nuts, Hillary Nutcracker, Clinton Nutcracker, Ann Coulter, nuts, political gift">

From the inclusion of "Ann Coulter", I'm guessing that the owner of this site believes that people interested in Ann Coulter would be likely to buy a Hillary nutcracker. To illustrate how little meta tags alone influence search results, I typed "Ann Coulter" into three different search engines. The Hillary nutcracker site didn't rank within the first five pages on any of the results. Who normally searches deeper than five pages?

In the early days of the web, meta tags were extremely influential in web page rankings and website owners loaded their pages with as many tags as they could come up with to rank higher in search results. The search engines quickly adjusted by devising ranking systems that more heavily weigh other factors that are more difficult for website owners to manipulate. In fact, most engines now penalize sites that overload their tags.

[Three Peaks]

Originally Posted by ronwin

I cannot resist having a quiet giggle when I read all the speculation about what happened between SPF and CS. Stop right there, fella. You
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Okay Ron, if you know something pertinent to this thread or my post, put it out there so we can all determine for ourselves what happened between SPF and Shelby. Speculation is the natural course when the "facts" aren't in evidence or readily available.... and yes, I was (and still am) speculating at this point.....

Bob

[Gatorac]

Usually when someone spends so much effort letting everyone know that they must resist posting, we'd all be better off if they were successful. How about next time you go scribble it on a napkin in the bathroom and save the bandwidth?

[zzmac]

Originally Posted by Don DePontee

Actually the one point that bothers and worries me the most is the point of the Meta Tags. Bill (Mr. Mustang) has explained a few things to me about the use of the Meta Tags and with a quick search on Google it seems very apparent that if Shelby wins on this issue it could set a president that would cripple all of the search engines in the World Wide Web. Think about that one.
Don

Search engines (Google, Yahoo etc...) have not used metatags in their search algorithims for quite some time. Web people still incorporate them in websites "just in case" the search engines decide to use them again in the future, but they are irrelevant. And if they are irrelevant, they shouldn't have a bearing on this case. (Not a lawyer but I watch Judge Judy a lot) :-)

[elmariachi]

Originally Posted by zzmac

And if they are irrelevant, they shouldn't have a bearing on this case. (Not a lawyer but I watch Judge Judy a lot) :-)

Fair point. This is a weak contention where the suit is concerned, IMO.

Originally Posted by JKleiner

Are the terms elmariachi posted all of the tags for FFR? If so, where do grounds for a matatag suit come from? I don't see "shelby"; "cobra" is actually Ford property.
Educate me please.Jeff

I pulled those tags from the FFR site last night when I posted them. Meta tags and keywords are determined by the site owners based on their SEO strategy. For those who want to understand the incredibly boring history of meta tags and search engine optimization, go here.

While Cobra is Ford property, Shelby has an exclusive license to its use in conjunction with his own brands. So, he can certainly make a claim via the lawsuit, though it may not hold water.

[TButtrick]

Originally Posted by Gatorac

Usually when someone spends so much effort letting everyone know that they must resist posting, we'd all be better off if they were successful. How about next time you go scribble it on a napkin in the bathroom and save the bandwidth?

My thoughts exactly.

So... if "Cobra" where instead "cobra", would it then be legit? There is Cobra Insurance, Cobra Electronics, Cobra Golf, etc. As far as metatags go, "Cobra" seems to be the closest thing to being any sort of infraction but I still don't see it.

[elmariachi]

I don't see it either. I think they are grasping at straws with that claim. FFR will have an SEO expert witness testify that most engines don't even rely on meta tags anymore (primarily) and that one is out the window.

[TButtrick]

This metatag descriptor from Cobra Electronics web site www.cobra.com

meta name="Keywords" content="cobra,microtalk,family radio service,frs,FRS, handheld radio, wireless communication,walkie talkie,walky talky,cb,cb radio,cb radios,hand held radios,radar detectors,2-way radios,cordless phones,CB radios,Cobra Electronics"

[DougR]

Tags from this page:

<meta name="keywords" content="Shelby's latest lawsuit, who's next? cobra,shelby,gt40,daytona,427" />

I see cobra, daytona and 427.

The next thing you know the ol man will be after the records of various websites like this and he'll come after all of us who view these sites and don't have an CSX.

[Mark IV]

Originally Posted by kris-kincaid

Rick,

August 24th 1954 in an Austin Healey 100s. I missed it too, but it was about 20 years before my time.

Kris

Geez,

I was 25 months old and I didn't read it in the paper....go figure!!! I just thought they were refering to the Daytona Bonneville effort so my assumption was wrong. I sit corrected!!!!

[mrmustang]

Originally Posted by Three Peaks

Okay Ron, if you know something pertinent to this thread or my post, put it out there so we can all determine for ourselves what happened between SPF and Shelby. Speculation is the natural course when the "facts" aren't in evidence or readily available.... and yes, I was (and still am) speculating at this point.....

Bob

As he is the retired CEO of SPF he would know .


Bill S.

[patrickt]

Originally Posted by Don DePontee

Wouldn't these types of lawsuits eventual brake down the effectiveness of any search engine to be able to perform it's intended design purpose?

If by some chance this case ends up limiting the effectiveness of search engines (doubtful), states here in the 4th Circuit would gladly welcome Google and others. You learn very quickly not to cite a 9th Circuit case here in the 4th Circuit.

[Jamo]

Hell, I try not to cite 9th Circuit cases in the 9th Circuit.

[Silverback51]

Originally Posted by Jamo

Hell, I try not to cite 9th Circuit cases in the 9th Circuit.

Smart man.

[ronwin]

Originally Posted by Three Peaks

Okay Ron, if you know something pertinent to this thread or my post, put it out there so we can all determine for ourselves what happened between SPF and Shelby. Speculation is the natural course when the "facts" aren't in evidence or readily available.... and yes, I was (and still am) speculating at this point.....

Bob

No comment, but follow this link to a statement for public reference published in March 2006.

http://superformance.org/supernews/s...rcomments.html

[Mark IV]

Originally Posted by ronwin

No comment, but follow this link to a statement for public reference published in March 2006.

http://superformance.org/supernews/s...rcomments.html

Merry Christmas and Happy New Year Ronnie.....

Rick

[Don]

A Google search using Cobra returns.

" Web Results 1 - 10 of about 59,200,000. Search took 0.08 seconds "

And, the Government has an interest in the use of COBRA :

" Consolidated Omnibus Budget Reconciliation Act (COBRA)
Information on the Consolidated Omnibus Budget Reconciliation Act (COBRA) which gives workers and their families who lose their health benefits the right to ... "

[elmariachi]

Originally Posted by ronwin

No comment, but follow this link to a statement for public reference published in March 2006. http://superformance.org/supernews/s...rcomments.html

I'll stand by my prior comments that it might be better to deal with CS up front via royalty or consent than wait for him to come calling. SPF seems far better off for having forged an alliance with CS than fighting him. Just my opinion.

[Three Peaks]

Agree somewhat with your statement, however I still believe if CS hadn't needed SPF's manufacturing abilities, they woulnd't have gotten the same treatment.

I'm pretty sure if FFR had offered to make Shelby Cobras Ole Shel would have had a pretty good laugh at that one.......

Bob

[elmariachi]

You can bet CS got what he wanted out of the deal. But had FFR resolved #1 in a similar manner, where a go-forward license was agreed to, then there would be no 2nd lawsuit. Even if FFR prevails, they once again have to spend $1mil + to defend themselves. So if you are building cars in this space, do you wait to get snakebit or do you go look up the old man and make a deal?