best place to advertise cobra for sale

[cameron02]

Hi Guys,

Just lost a S*** load of money from a bad investment and will need to sell my car. I am looking for advice on the best place/site to sell the car.

[750hp]

Hi Cameron,
Sorry to hear.
Used Cars - New Cars - Search New & Used Cars For Sale - carsales.com.au is a very popular site with HEAPS of visitor traffic. Ebay is another way to get the word out (rather than actually expecting it to sell during the auction), but make sure you put a reserve price on it if you choose this option!
I'm sure nobody that looks at the Aussie forum here on ClubÇobra would care if you put all the specks and some finished photos up for all to see. You'll obviously have people commenting about the colour, so you might need to factor in the cost of a respray in determining a sale price.
Good luck mate, I hope everything works out OK.
Cheers,

[Towmaster]

There is also my105.com that you could try.......
It's a site dedicated to race car equipment etc including cars, trailers, engines.

[cameron02]

Thanks Guys

[07cob]

Cameron

Just Cars is also a popular place to advertise (Just Cars). I think that the physical publication is usually more recent than the web site. I have contacted a few vendors from their web ad and found that the car had already sold.

Also, Shannon's auctions appear to be well subscribed and values are realistic which is good for buyers and sellers.

Cheers


Geof

[BMK]

Cameron

Yes I agree the Just Cars publication is excellent. Both reasonably priced and out selling Unique Cars by big numbers.

[400TT]

Cameron, my post here will probably state some obvious information and be long winded, but I hope there is a tip there that will help.

My approach has always been thorough when it comes to advertising these types of cars for sale.

Set a realistic price, but remember that most if not all purchases

I set aside a reasonable budget that takes into account the value of the vehicle. If it is a $50k vehicle, I budget at least $500 for advertising. If it is a $100K+ vehicle I budget $1000+ for advertising.

Take very professional photos, find a nice background setting to take the photos, take the photos either early in the morning or late in afternoon(early evening) for best light. Try plenty of angles and take close up photos of some of the standout features. Plenty of guides online for tips for taking great vehicle photos.

Have a good write up, it should be a sales pitch and highlight the main features.

Produce a full specification list for the vehicle and have a good selection of photos that you can email or post to prospective buyers who make contact.

If you have the skills or have someone you can ask to help it is not expensive to host a for sale site on the web for your Cobra including purchasing a domain name for it.

Look at doing a walk around video of your vehicle and posting it up on Youtube or similar. You always get a better feel for a vehicle if you can see video of it, especially if you can hear the engine start and rev and see it driving.

Don't forgot about the non-internet buyers. A certain percentage of your buyers will not be very internet savvy. Print out your spec sheet and photos and offer to post them out.

The enthusiats or buyers looking specifically for a Cobra replica will look at all the large sales web sites and magazines. They will know your Cobra is for sale. But you also have the casual prospective purchaser who is not specifically looking for a Cobra replica. For this reason I basically advertise the car everywhere I can. Starting list would be Carsales, Unique Cars/Just Cars, Ebay, MY105, Local Newspapers, Club Magazine, Other Magazines (non-automotive etc), Auctions and right here.

I actually don't skimp on the size of the advert. Pay the little extra for a premium advert online and for magazines look at the larger sized and gloss colour type adverts. I find it pays to step up a bit in advertising size and location. Just don't go overboard as you might need to repeat the advert in the next edition or editions.

If you are still driving your Cobra, put For Sale stickers on it. You will get some stupid questions and comments, but you might snag someone interested. People have sold vehicles at club meets etc.

Also if there are any suitable car shows/race meets/events, roll up to those if possible. But just make sure that having for sale signs on your car at the event is ok.

If someone contacts you from interstate and you feel are a serious potential buyer, offer to assist with finding out what is involved in registering the car interstate. Some states are relatively easy to transfer these types of vehicles into. Also offer to assist with transport. You could also offer to refund their travel costs (within reason) if they purchase your car.

Considering the current state of economy and it's impact on the used car market, especially for specialist vehicles I would leave no stone unturned in advertising avenues for your car.

A lot of this effort will be wasted and not produce results, but you only need one buyer from it.

Good luck with it.

[macloft]

Hi Cameron
I also have looked at selling my cobra and approached Curt on the site Cobra Country. He has very good advise on picture techniques (there are written instructions on picture taking technics for cobras on his site) and how to layout an ad.
Contact him as he will enhance your photos also. You don't have to advertise on cobra Country but can use the techniques Curt uses to advertise in Australia.
Good luck
Bruch

[400TT]

Should have mentioned Curt's guide, I was thinking about it. Thanks for bringing it up.

[07cob]

Some great advice there Craig.

I would like to add that a balance of quality photos of all aspects of the car is also a benefit. I look at a lot of car ads online and am put off when there are a dozen photos of the exterior of the car and nothing of the interior. I would be sure to take photos of the exterior from all angles as well as the cockpit, engine bay and boot.

Cheers


Geof

[750hp]

http://www.CobraCountry.com/CobraPhotoTipsDipStix.pdf

[ICETOO]

Well Cam,

I can tell you for a fact as a potential buyer that eBay had me hooked right in till the death. The key was a realistic reserve based on the cars condition and in my case their were at least 2 serious buyers going at it. The car went for more than 20 percent over reserve so keep this in mind if pursuing this option.

I also religiously trawl Car-sales/car-point.com.au, cars guide, drive, trovit and even Google so online is an effective tool.

If in the news agents I will flick through Unique and just car magazines and do not forget about the Trading Post, both the paper and online option.

Hope this helps as this is part of your potential market giving you real time feedback!

Cheers Adam

[Dimis]

Originally Posted by ICETOO

If in the news agents I will flick through Unique and just car magazines and do not forget about the Trading Post, both the paper and online option.

Adam,
Nice of you to be honest and admit this, but have you ever thought of perhaps buying the mags?

...Newsagents have a right to make a living for the service they are providing, No?

Just saying...

[ICETOO]

Originally Posted by Dimis

Adam,
Nice of you to be honest and admit this, but have you ever thought of perhaps buying the mags?

...Newsagents have a right to make a living for the service they are providing, No?

Just saying...

A Fair point DIMIS..and I am a stand up no BS strait shooter....so will address a fair rebuttal.

I will flick through a magazine with all due care to evaluate items of interest. If there is nothing of interest I will not purchase the product.

Much like looking at produce at the supermarket to see what it contains or conversely test driving a car you wish to purchase.

On the other hand though if the product contains items of interest I will pay my dues and purchase accordingly.... Am I not alone in those who have been duped into a frivolous purchase form packaging or a miss leading cover?

Clearly, I will not interrupt the integrity of a sealed product though. I believe this is why car dealers have demonstrator models.....

Anyhow, as conceded all are entitled to make a living and profit...it comes down to the marketing practices and protocols applied to the reasonable consumer via the reasonable vendor.

Evidently, this phenomenon is not something achieved if unscrupulous dealings occur on online Auctions (I am not suggesting this for a minute in my experience...merely steering a course to set the thread back on bearing) ...so full disclosure, realistic reserve and vendor integrity should help facilitate a smooth transaction irrespective of the advertised media when vending your goods.

Just my thoughts ...No I am not bitter..much

Cheers Adam!