Shelby Re-Brand

[RFleming]

Hey all, my name is Roger Fleming and I'm a design student at Portfolio Center in Atlanta Georgia. One of my current projects is to re-brand an existing company and I chose Shelby Automobiles. I'm one of those believers in working on your passion and since I've been drooling over Shelby's work since I could crawl it just made sense. Not to mention it's one of the few remaining American companies based in such intense mythology. Anyway, I was wondering if you could help me out. In order to make this project as real as possible I put together a short list of product user research questions and I was hoping you could take a minute to answer them for me, or forward on to anyone else you think might embody the perfect Shelby owner. The more owners I can put these questions in front of, the better the end result will be so I'd appreciate any time you can spare. If your interested or if you just have some questions about the project let me know.
Thanks for your time,
Roger Fleming

1a. Do you currently own a Shelby Automobile? If yes, what model?

1b. What models have you owned in the past?

1c. How often do you drive Shelby Automobiles?

1d. How often do you buy Shelby Automobiles?

2a. What do you enjoy most about Shelby Automobiles?

2b. What do you enjoy least about Shelby Automobiles?

2c. What drew you to Shelby Automobiles versus a competitor?

3a. Do you feel that the current visual style accurately represents the brand?(Yes or No)

3b. Do you feel an emotional connection to the current brand? (Yes or No)

4a. If you could change anything about Shelby Automobiles what would you change and why?

If your comfortable listing your age and education level please do.