I have been working with websites for several years now and I have realized that the key to conversion optimization lies in a comprehensive approach. The first thing I would recommend is to conduct a thorough analysis of user behavior on the site. Another important point is testing. Don't be afraid to change elements on the site, be it button colors, call-to-action text, or the location of the feedback form. Conducting A/B tests helps determine which changes have a positive effect on conversion. Sometimes even small changes can bring big results. Image optimization, cache use, code minification - all this affects speed and, as a result, conversion. By the way, on the platform
https://ds.team/ru/services/pbn/ you can find useful tools and recommendations for site optimization that will help improve conversion.