In addition to the previous comment, a well-designed booth is an extension of the company's brand identity. The colours, materials and layout should convey the essence of the brand and set it apart from the competition. Incidentally, it is very important to have your exhibition booth well advertised before the show, as I was told when I ordered it here
https://displaysolution.ca/trade-sho...ay-booths.html. It is often useful to start your advertising campaign a few weeks before the show itself. If you create enough momentum and anticipation, you will see a stream of potential and existing customers visiting your booth.
